Secondary Marketing Efforts

Quantifying Your Secondary Marketing Efforts

It's true we spend secondary marketing dollars to display at trade trade shows, to attend events, to hold conferences, and to produce secondary marketing material for campaigns. How do we know what we are getting in return? How can we quantify the results to make sure they are worth the revenue spent? Learn how easy it is to quantify your secondary marketing efforts.

It's true we spend secondary marketing dollars to display at trade shows, to attend events, to hold conferences, and to produce secondary marketing material for campaigns. How can we quantify the results to make sure they are worth the revenue spent? How do we know what we are getting in return?